Lease a Bike
Easily going to work by bike? It’s possible, with Lease a Bike. Together with illustrator Eline Schipperen, the creative challenge was to make a snappy, animated commercial in a fresh visual style within 25 seconds.
Easily going to work by bike? It’s possible, with Lease a Bike. Together with illustrator Eline Schipperen, the creative challenge was to make a snappy, animated commercial in a fresh visual style within 25 seconds.
Green and fresh
In order to stay true to the identity of Lease a Bike, we used green as our primary color, which also happens to reflects the natural environment of being outside with your bike. An isometric perspective was chosen to show the environments clearly without overcomplicating things regarding perspective.
We also wanted to have a unique perspective when our main character was interacting with the interface. Therefore, we created a view as seen from the inside of the phone, in which we could see the choices that our protagonist was making on screen in a unique way.
CREDITS
Client
Commissioned by
Storyboard
Illustration
Animation
Year
Lease a Bike
Eyebolls
Diederick Geers
Eline Schipperen
Diederick Geers
2021